What to do when you have a great Web site but your visitors aren't
becoming leads and customers
(in 11 minutes)
You seem to be doing everything right. You have a great Web site. You're driving people to it by various means (advertising, search engine optimization, social media marketing, email, networking, etc.). So, why aren't more of these visitors converting into leads and customers?
In 11 minutes, Bob McInnis explains the things you need to do once visitors get to your Web site to ensure they turn into customers.
The way people move through their individual buying journeys has changed over the past few years. Because more of their process is spent online before reaching out to a salesperson, your Web site needs to adjust for that, especially if you're selling high-ticket items with a complex buying journey.
This video is a must see for any business interested in growing revenue. Here's another video of Bob speaking on growing your brand across borders.