Lead generation,

marketing automation,

and sales consulting.

CONTACT BOB NOW

Your Web site visitors are each on a unique buying journey.

 

I can help you turn more of them into customers with marketing automation.

If you're selling a product or service of any value, it's very likely your prospective customers are moving through different stages of a buying journey.

 

Typically, it starts with them realizing they need the product or service you sell. Then, they begin to learn more about what's involved in the purchase, conducting some research, and, in the later stages, deliberating between purchasing from your company and another.

 

Unfortunately, too many would-be customers moving along this path will simply get distracted by something else, leave your site, and never return. Which means all the time, energy, and money you spent getting them to your site goes to waste.

 

Marketing automation helps you identify who each of these people are and watches their every action and behavior. It determines at what stage of their path to purchase they're in and automatically shares information that will "unstick them", move them to the next step, and nurture them along their buying path.

 

It even automatically notifies you when it's the right time for you to reach out to and close the sale, turning more visitors into actual customers.

EXPLORE MY SERVICES

In 11 minutes, Bob McInnis explains why it's so difficult to get visitors to convert into leads and customers because of the changing way buyers are making their decisions, especially for more expensive products and services. He'll also show how to eliminate this issue. It's a must see for any business interested in growing revenue.

Marketing automation gives you visibility into prospects that visit your site like we could never dream of before.

What I do best

About Me

I'm a marketing automation specialist with strategic, tactical, and technical expertise in helping companies increase revenue by nurturing their target prospects along their individual buying journeys. I've created and implemented marketing automation programs for major brands around the world.

 

I've worked in the advertising and marketing space for more than 30 years, helping thousands of brands in North America, Europe, Asia, and Africa grow their businesses. I've also conducted hundreds of seminars and workshops for businesses groups throughout the world on the same subject.

 

I'm a founding member of the US Department of Commerce’s e-Commerce Export Council and have conducted keynotes and participated in panels for them.

 

I'm a graduate of Dartmouth College and currently live on the East End of Long Island in Greenport, New York with my wife and three children. I serve on the board of the East End Seaport Museum.

Want to talk?

Getting in touch is easy. Use the form below or

call me at 631-477-2505

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  • ROBERT MCINNIS CONSULTING
ROBERT MCINNIS CONSULTING
ROBERT MCINNIS CONSULTING Marketing Automation 310 Sixth Street Greenport, NY 11944 631-477-2505 me@robertmcinnis.com
  • ROBERT MCINNIS CONSULTING
ROBERT MCINNIS CONSULTING
  • LEAD GENERATION

    Lead Generation

    We can help drive more prospects into the top of your marketing funnel. Whether it's from leveraging your existing list, building or buying new lists, search engine optimization, social media campaigns, digital advertising, PPC, search engine marketing, we can help you find your perfect prospects and bring them to your Web site.

    We can even help you with "expert lead generation", helping you build, prepare, and execute a killer presentation you can give in a seminar and/or Webinar. We can also help you record and post it on your Web site. Use it as "gated" content that encourages your visitors to identify themselves.

     

    REQUEST A CALLBACK

  • MARKETING AUTOMATION

    Marketing Automation

    Visitors come to your Web site with a pain, a problem, a goal, a challenge, an aspiration and for a moment they're considering you as the solution. Too often, these people end up leaving, never to return.

    We can help you leverage marketing automation to get these visitors to identify themselves, determine where they are in their unique buying journey, and nurture them with content that moves them along until they're ready to be contacted by your sales team.

    When done right, it's an incredibly effective tool. And we can help you every step of the way, from building out customer "personas" to developing the marketing automation strategy, to installing the system, creating the content, and creating the automated programs that make everything work seamlessly.

     

    REQUEST A CALLBACK

  • LEAD NURTURING

    Lead Nurturing

    A key part of marketing automation is lead nurturing. Based on the behaviors and actions the platform observes, it'll communicate with each prospect differently depending on whether they're at the stage where they're just trying to figure out if buying what you sell is even a viable solution to their problem, have moved on to trying to figure out what criteria they need to look at when making the decision, or if they're in the later stages when they're trying to decide between two or more companies.

    We help create the content strategy and map it to the various stages as well as actually create the content if you're unable to write it yourself.

    REQUEST A CALLBACK

  • SALES CONSULTING

    Sales Consulting

    Marketing automation does just what it says—automates the marketing effort. It increases the quality of the leads being sent to the sales staff. I can help create a seamless integration with your CRM, creating tasks and alerts to the staff at exactly the right time they should reach out.

    With over 20 years of sales consulting, training, and public speaking experience, I can also help troubleshoot and streamline your sales process.

     

    REQUEST A CALLBACK

ROBERT MCINNIS CONSULTING Marketing Automation 310 Sixth Street Greenport, NY 11944 631-477-2505 me@robertmcinnis.com
  • LEAD GENERATION

    Lead Generation

    We can help drive more prospects into the top of your marketing funnel. Whether it's from leveraging your existing list, building or buying new lists, search engine optimization, social media campaigns, digital advertising, PPC, search engine marketing, we can help you find your perfect prospects and bring them to your Web site.

    We can even help you with "expert lead generation", helping you build, prepare, and execute a killer presentation you can give in a seminar and/or Webinar. We can also help you record and post it on your Web site. Use it as "gated" content that encourages your visitors to identify themselves.

     

    REQUEST A CALLBACK

  • MARKETING AUTOMATION

    Marketing Automation

    Visitors come to your Web site with a pain, a problem, a goal, a challenge, an aspiration and for a moment they're considering you as the solution. Too often, these people end up leaving, never to return.

    We can help you leverage marketing automation to get these visitors to identify themselves, determine where they are in their unique buying journey, and nurture them with content that moves them along until they're ready to be contacted by your sales team.

    When done right, it's an incredibly effective tool. And we can help you every step of the way, from building out customer "personas" to developing the marketing automation strategy, to installing the system, creating the content, and creating the automated programs that make everything work seamlessly.

     

    REQUEST A CALLBACK

  • LEAD NURTURING

    Lead Nurturing

    A key part of marketing automation is lead nurturing. Based on the behaviors and actions the platform observes, it'll communicate with each prospect differently depending on whether they're at the stage where they're just trying to figure out if buying what you sell is even a viable solution to their problem, have moved on to trying to figure out what criteria they need to look at when making the decision, or if they're in the later stages when they're trying to decide between two or more companies.

    We help create the content strategy and map it to the various stages as well as actually create the content if you're unable to write it yourself.

    REQUEST A CALLBACK

  • SALES CONSULTING

    Sales Consulting

    Marketing automation does just what it says—automates the marketing effort. It increases the quality of the leads being sent to the sales staff. I can help create a seamless integration with your CRM, creating tasks and alerts to the staff at exactly the right time they should reach out.

    With over 20 years of sales consulting, training, and public speaking experience, I can also help troubleshoot and streamline your sales process.

     

    REQUEST A CALLBACK

ROBERT MCINNIS CONSULTING
  • LEAD GENERATION

    Lead Generation

    We can help drive more prospects into the top of your marketing funnel. Whether it's from leveraging your existing list, building or buying new lists, search engine optimization, social media campaigns, digital advertising, PPC, search engine marketing, we can help you find your perfect prospects and bring them to your Web site.

    We can even help you with "expert lead generation", helping you build, prepare, and execute a killer presentation you can give in a seminar and/or Webinar. We can also help you record and post it on your Web site. Use it as "gated" content that encourages your visitors to identify themselves.

     

    REQUEST A CALLBACK

  • MARKETING AUTOMATION

    Marketing Automation

    Visitors come to your Web site with a pain, a problem, a goal, a challenge, an aspiration and for a moment they're considering you as the solution. Too often, these people end up leaving, never to return.

    We can help you leverage marketing automation to get these visitors to identify themselves, determine where they are in their unique buying journey, and nurture them with content that moves them along until they're ready to be contacted by your sales team.

    When done right, it's an incredibly effective tool. And we can help you every step of the way, from building out customer "personas" to developing the marketing automation strategy, to installing the system, creating the content, and creating the automated programs that make everything work seamlessly.

     

    REQUEST A CALLBACK

  • LEAD NURTURING

    Lead Nurturing

    A key part of marketing automation is lead nurturing. Based on the behaviors and actions the platform observes, it'll communicate with each prospect differently depending on whether they're at the stage where they're just trying to figure out if buying what you sell is even a viable solution to their problem, have moved on to trying to figure out what criteria they need to look at when making the decision, or if they're in the later stages when they're trying to decide between two or more companies.

    We help create the content strategy and map it to the various stages as well as actually create the content if you're unable to write it yourself.

    REQUEST A CALLBACK

  • SALES CONSULTING

    Sales Consulting

    Marketing automation does just what it says—automates the marketing effort. It increases the quality of the leads being sent to the sales staff. I can help create a seamless integration with your CRM, creating tasks and alerts to the staff at exactly the right time they should reach out.

    With over 20 years of sales consulting, training, and public speaking experience, I can also help troubleshoot and streamline your sales process.

     

    REQUEST A CALLBACK

ROBERT MCINNIS CONSULTING Marketing Automation 310 Sixth Street Greenport, NY 11944 631-477-2505 me@robertmcinnis.com