I help companies increase revenue by driving more prospects to their Web site and then nurturing them through their individual buying journeys to turn them into customers. Watch my video.
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MARKETING AUTOMATION
310 Sixth Street
Greenport, NY 11944 631-477-2505
me@robertmcinnis.com
CONTACT US
OUR SERVICES
Marketing Automation
310 Sixth Street
Greenport, NY 11944 631-477-2505
me@robertmcinnis.com
If you're selling a product or service of any value, it's very likely your prospective customers are moving through different stages of a buying journey.
Typically, it starts with them realizing they need the product or service you sell. Then, they begin to learn more about what's involved in the purchase, conducting some research, and, in the later stages, deliberating between purchasing from your company or another.
Unfortunately, too many would-be customers moving along this path will simply get distracted by something else, leave your site, and never return. Which means all the time, energy, and money you spent getting them to your site goes to waste.
Marketing automation helps you identify who each of these people are and watches their every action and behavior. It determines at what stage of their path to purchase they're in and automatically shares information that will "unstick them", move them to the next step, and nurture them along their buying path to purchase and beyond.
It even automatically notifies you when it's the right time for you to reach out to and close the sale, turning more visitors into actual customers.
EXPLORE MY SERVICES
In 11 minutes, Bob McInnis explains why it's so difficult to get visitors to convert into leads and customers because of the changing way buyers are making their decisions, especially for more expensive products and services. He'll also show how to eliminate this issue. It's a must see for any business interested in growing revenue.
LEAD GENERATION
MARKETING AUTOMATION
LEAD NURTURING
SALES CONSULTING
Lead Generation ---------
I can help drive more prospects to your Web site (and into the top of your marketing funnel). Whether it's from leveraging your existing mailing list, building or buying new lists, search engine optimization, search engine marketing, social media marketing, digital advertising, pay per click, or other means, we can help you find your perfect prospects and drive them to your Web site.
I can even help you with "expert lead generation", taking your own expertise and helping you build, prepare, and execute a killer presentation either in a live seminar or Webinar (or both). We can also help you record and post it on your Web site. Use it as "gated" content that encourages your visitors to identify themselves.
Marketing Automation ---------
Visitors come to your Web site with a pain, a problem, a goal, a challenge, an aspiration, and for a moment they're considering you as the solution. Too often, these people end up leaving never to return.
I can help you leverage marketing automation to get these visitors to identify themselves, determine where they are in their unique buying journey, and nurture them with content that moves them along until they're ready to be contacted by your sales team.
When done right, it's an incredibly effective tool. And I can help you every step of the way, from building out customer "personas" to defining each stage of their path to purchase, to developing the marketing automation strategy, to installing the system, creating the content, and creating the automated programs that make everything work seamlessly.
Lead Nurturing ---------
A key part of marketing automation is lead nurturing. Based on the behaviors and actions the platform observes, it communicates with each prospect differently. Whether a particular visitor is trying to determine if they can even buy the product or have moved on to trying to figure out what criteria they need to look at when making the decision or if they're in the later stages when they're trying to decide between two or more companies, there are specific things you can communicate to nurture them to the next stage.
We help create the content strategy and map it to the various stages as well as actually create the content if you're unable to develop it yourself.
Sales Consulting ---------
Marketing automation does just what it says—it automates your marketing effort. It increases the quality of the leads being sent to your sales staff. However you choose to contact the prospects coming out of the automated system, they'll be much more willing and interested in talking.
In fact, after moving through a good automated program, it's not unusual for a prospect to call you even before you can reach out to them and talk to you as if they already know and trust you.
If you have a CRM (customer relationship management) system, I can help create a seamless integration with it, creating tasks and alerts to the staff at exactly the right time they need to reach out.
With over 20 years of sales consulting, sales training, and public speaking experience, I can also help troubleshoot and streamline your sales process.
About Me
Getting in touch is easy. Use the form below or
call me at 631-477-2505
LEAD GENERATION
Lead Generation
We can help drive more prospects into the top of your marketing funnel. Whether it's from leveraging your existing list, building or buying new lists, search engine optimization, social media campaigns, digital advertising, PPC, search engine marketing, we can help you find your perfect prospects and bring them to your Web site.
We can even help you with "expert lead generation", helping you build, prepare, and execute a killer presentation you can give in a seminar and/or Webinar. We can also help you record and post it on your Web site. Use it as "gated" content that encourages your visitors to identify themselves.
REQUEST A CALLBACK
MARKETING AUTOMATION
Marketing Automation
Visitors come to your Web site with a pain, a problem, a goal, a challenge, an aspiration and for a moment they're considering you as the solution. Too often, these people end up leaving, never to return.
We can help you leverage marketing automation to get these visitors to identify themselves, determine where they are in their unique buying journey, and nurture them with content that moves them along until they're ready to be contacted by your sales team.
When done right, it's an incredibly effective tool. And we can help you every step of the way, from building out customer "personas" to developing the marketing automation strategy, to installing the system, creating the content, and creating the automated programs that make everything work seamlessly.
REQUEST A CALLBACK
LEAD NURTURING
Lead Nurturing
A key part of marketing automation is lead nurturing. Based on the behaviors and actions the platform observes, it'll communicate with each prospect differently depending on whether they're at the stage where they're just trying to figure out if buying what you sell is even a viable solution to their problem, have moved on to trying to figure out what criteria they need to look at when making the decision, or if they're in the later stages when they're trying to decide between two or more companies.
We help create the content strategy and map it to the various stages as well as actually create the content if you're unable to write it yourself.
REQUEST A CALLBACK
SALES CONSULTING
Sales Consulting
Marketing automation does just what it says—automates the marketing effort. It increases the quality of the leads being sent to the sales staff. I can help create a seamless integration with your CRM, creating tasks and alerts to the staff at exactly the right time they should reach out.
With over 20 years of sales consulting, training, and public speaking experience, I can also help troubleshoot and streamline your sales process.
REQUEST A CALLBACK
LEAD GENERATION
Lead Generation
We can help drive more prospects into the top of your marketing funnel. Whether it's from leveraging your existing list, building or buying new lists, search engine optimization, social media campaigns, digital advertising, PPC, search engine marketing, we can help you find your perfect prospects and bring them to your Web site.
We can even help you with "expert lead generation", helping you build, prepare, and execute a killer presentation you can give in a seminar and/or Webinar. We can also help you record and post it on your Web site. Use it as "gated" content that encourages your visitors to identify themselves.
REQUEST A CALLBACK
MARKETING AUTOMATION
Marketing Automation
Visitors come to your Web site with a pain, a problem, a goal, a challenge, an aspiration and for a moment they're considering you as the solution. Too often, these people end up leaving, never to return.
We can help you leverage marketing automation to get these visitors to identify themselves, determine where they are in their unique buying journey, and nurture them with content that moves them along until they're ready to be contacted by your sales team.
When done right, it's an incredibly effective tool. And we can help you every step of the way, from building out customer "personas" to developing the marketing automation strategy, to installing the system, creating the content, and creating the automated programs that make everything work seamlessly.
REQUEST A CALLBACK
LEAD NURTURING
Lead Nurturing
A key part of marketing automation is lead nurturing. Based on the behaviors and actions the platform observes, it'll communicate with each prospect differently depending on whether they're at the stage where they're just trying to figure out if buying what you sell is even a viable solution to their problem, have moved on to trying to figure out what criteria they need to look at when making the decision, or if they're in the later stages when they're trying to decide between two or more companies.
We help create the content strategy and map it to the various stages as well as actually create the content if you're unable to write it yourself.
REQUEST A CALLBACK
SALES CONSULTING
Sales Consulting
Marketing automation does just what it says—automates the marketing effort. It increases the quality of the leads being sent to the sales staff. I can help create a seamless integration with your CRM, creating tasks and alerts to the staff at exactly the right time they should reach out.
With over 20 years of sales consulting, training, and public speaking experience, I can also help troubleshoot and streamline your sales process.
REQUEST A CALLBACK
LEAD GENERATION
Lead Generation
We can help drive more prospects into the top of your marketing funnel. Whether it's from leveraging your existing list, building or buying new lists, search engine optimization, social media campaigns, digital advertising, PPC, search engine marketing, we can help you find your perfect prospects and bring them to your Web site.
We can even help you with "expert lead generation", helping you build, prepare, and execute a killer presentation you can give in a seminar and/or Webinar. We can also help you record and post it on your Web site. Use it as "gated" content that encourages your visitors to identify themselves.
MARKETING AUTOMATION
Marketing Automation
Visitors come to your Web site with a pain, a problem, a goal, a challenge, an aspiration and for a moment they're considering you as the solution. Too often, these people end up leaving, never to return.
We can help you leverage marketing automation to get these visitors to identify themselves, determine where they are in their unique buying journey, and nurture them with content that moves them along until they're ready to be contacted by your sales team.
When done right, it's an incredibly effective tool. And we can help you every step of the way, from building out customer "personas" to developing the marketing automation strategy, to installing the system, creating the content, and creating the automated programs that make everything work seamlessly.
LEAD NURTURING
Lead Nurturing
A key part of marketing automation is lead nurturing. Based on the behaviors and actions the platform observes, it'll communicate with each prospect differently depending on whether they're at the stage where they're just trying to figure out if buying what you sell is even a viable solution to their problem, have moved on to trying to figure out what criteria they need to look at when making the decision, or if they're in the later stages when they're trying to decide between two or more companies.
We help create the content strategy and map it to the various stages as well as actually create the content if you're unable to write it yourself.
SALES CONSULTING
Sales Consulting
Marketing automation does just what it says—automates the marketing effort. It increases the quality of the leads being sent to the sales staff. I can help create a seamless integration with your CRM, creating tasks and alerts to the staff at exactly the right time they should reach out.
With over 20 years of sales consulting, training, and public speaking experience, I can also help troubleshoot and streamline your sales process.